Are there sustainability concerns associated with NFTs, and how can brands address them?

[tomhollon 0]

Yes, sustainability concerns are valid due to the energy consumption of blockchain networks, especially Proof-of-Work (PoW) blockchains like Ethereum. Brands can address these concerns by choosing eco-friendly blockchains that use less energy, such as Proof-of-Stake (PoS) blockchains. Additionally, they can actively participate in carbon offset initiatives by investing in renewable energy projects or supporting environmental causes. Transparency about their sustainability efforts can build trust with environmentally conscious consumers.

Source: https://techbullion.com/nfts-for-brands-opportunities-and-strategies-you-should-know/